There's more
to health than sweat and muscles.
A health coaching gym in Central Dallas bent on improving your physical, psychological and social well-being.
Customized Training. Stimulating Discourse. Radical Health.Customized Training. Stimulating Discourse. Radical Health.Customized Training. Stimulating Discourse. Radical Health.

Sick of pretending you’ve got it all figured out?

Good.

Confusion isn’t weakness — it’s just a place to start.

Health is based on a series of behaviors, which are the combination of your thoughts and actions.

We start there. We get to know you, what your life looks like and work on making your current set of circumstances... better.

From there we set realistic goals, start training, plug you into our community, and then...

...well, the sky's the limit.

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Within 6-12 weeks, our clients see at least a 30% improvement across body composition and metrics of performance (strength, stability, conditioning) as well as reported improvements in cognitive well-being.

Take their word for it

We make the accidental psychological  benefits of exercise happen on purpose.

We guide you in Training, Nutrition, Behavior, and how those 3 fit together to create a badass life.

Here's how that looks in 4 steps:

BPR_Consultation

Step 1: Let's dive deep.

We talk about your goals, experiences, and lifestyle. We tell you about what we do, who we are, and the tools we use in our process. 
 
What you get out of it: A gameplan to unlock your potential and achieve your goals.
BPR_Assessment

Step 2: Movement Assessment.

We go deep to figure out your current physical ability, movement patterns, strengths and weaknesses to create an unparalleled training experience. We cover all bases, exploring Movement, Sustenance, Sleep, Social Health, Capacity + Stress/Psychology. 
 
What you get out of it: A holistic overview of where you're at, with a clear path for how to move forward.
BPR_Focus

Step 3: Personal Training.

Ever joined a gym and then gotten lost in the crowd? Not here. We start you off with 5-15 Individualized BPR Training Sessions. These go for 1 hour, and we spend 75% on physical performance followed by 25% of behavior focused coaching. Performance and Behavior, all coached in one session so you can go crush life.
 
What you get out of it: The focused attention of a Coach who can help you overcome obstacles and guide you toward success along the path that's unique for you.
BPR_Membership

Step 4: Graduate to Membership.

Once you've completed your Personalized Sessions, you graduate to a full BPR Membership.
We'll tailor a membership to your needs, ranging from weekly to quarterly Individual Coaching. You'll train to a customized program in-house at our downtown Dallas gym, surrounded by others who are on the good path toward better health and performance.
 
What you get out of it: The continued support of our Coaches, a culture of perseverance and optimism, and a pretty cool space to train. PS: You don't have to train to come and kick it.
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We're a collective of service-obsessed full time coaches with over 50 years of combined experience and 15 years in business. 

We deliver unreal results by using our combined knowledge of:

Professional Athletics
The Armed Forces
CrossFit
Strength Science
Neuroscience & Applied Cognition
Counseling
Performance Nutrition 

You should know in 20 minutes if you want to work with a person for 10 years.

Behavior-and-Performance-Research_Icon_White
1213 N Washington Ave
Dallas Texas 75204
United States
Copyright Behavior & Performance Research 2025
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