About
We make the accidental psychological benefits of exercise happen on purpose.
1213 N Washington Ave
Dallas Texas 75204
United States
We’re a physical and mental training center in Dallas, Texas.
The most radical aspect of our business (meaning one you can’t find anywhere) is the structured method of changing the way our clients think. We systematically coach our clients through logotherapy, hardiness, metacognition, and the latest behavioral therapy in order to deliver the results they are looking for.
Luctor et Emergo
– I struggle & overcome
We are a group of committed full-time professionals with over 50 years of combined experience and 15 years in business.
We collaborate and use our combined knowledge of:
Professional Athletics
The Armed Forces
CrossFit
Strength Science
Neuroscience & Applied Cognition
Counseling
Performance Nutrition
Owner & Chief Researcher
Director of Programming
Behavior & Performance Specialist
Director of Coaching
Behavior & Performance Specialist
Behavior & Performance Specialist
Head of Sales
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